Pre-event sports massage is done to help prevent serious athletic injury. It helps to warm up the muscles, stretching them and making them flexible for optimal athletic performance. A pre-event massage stimulates the flow of blood and nutrients to the muscles, reduces muscle tension, loosens the muscles, and produces a feeling of psychological readiness. Pre-event massage is a stimulating, superficial, fast-paced, rhythmic massage that lasts for 10 to 15 minutes. Emphasis is on the muscles used in the sporting event, and the goal is for the athlete to feel that his or her body is “perfect” physically. This warm-up massage is given in addition to the physical warm-up; it is not a substitute. This style of massage can be used from 3 days before the event until immediately preceding the event. Massage techniques that require extensive recovery time or are painful are strictly contraindicated. Be very careful of overworking any area. Sports pre-event massage should be general, nonspecific, light, and warming. Gliding, kneading, and compression methods are commonly used. Avoid localized friction, deep heavy strokes, stretching, and joint-specific work. Avoid uncomfortable techniques. Such a massage should be pain-free! It is suggested that only massage therapists who work on an ongoing basis with a particular athlete should give the athlete a pre-event massage because they know the athlete’s training and adaptive processes.